FIN's services

Vision, Mission, Values

Vision
A Leader in Asia of Future Food Innovation Development Thorough Biodiversity Utilization A leader in developing future high-value food innovations based on biodiversity in Asia
Mission
1. Provide food innovation development services through research, analysis, testing processes throughout the food and related business chains to be ready to apply for international standard certification and in line with consumer needs.
2. Promote sustainable development of food innovations from biodiversity in the Asian region

3. It is a mechanism to enhance university research in health food, food for the elderly, and food of the future to be ready for commercial use.
Values Core values Creative, fast, quality-minded
capacity Develop food innovation and provide professional technical services
Organizational culture Providing services with SERVICE MIND, fast, attentive to service and quality at every step.

3C Strategy

strategic 3C

C1: Co-Creation and Standardization

To develop food innovations through research, analysis, and testing across the entire food business chain and related industries, ensuring readiness for international standard certification while aligning with consumer needs.

C2: Connecting Biodiversity in Asia

To promote the sustainable development of food innovations derived from Asia’s rich biodiversity.

C3: CMU Food Innovation Convergence

To elevate Chiang Mai University’s research in health foods, senior nutrition, and future foods, ensuring their readiness for commercial applications.